Rebranding TMM First Choice Auto Service

Overview

Gathering market research in order to come up with a creative concept for redesigning a companies current logo while staying within the 2 colour parameters. The new logo design will meet the client’s needs presently and in the future. TMM First Choice Auto Service is a small family run business located in Ottawa. They provide 3 main services which are car sales, repair and maintenance. The client was wanting to update the look, tone and presentation of their logo in order to gain new recognition

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Sketches

1. The First round of sketches ...

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2. The second round of sketches...

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3. The third round of sketches ...

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4. The Diamond in the rough!

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New Logo
new-logo
Stationary
stationary
Application
store-front
van